71% of B2B content marketers use case studies.
61% of B2B content marketers use white papers
59% of B2B content marketers use webinars or webcasts
*Content Marketing Institute - Benchmark Report 2013
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Whether you write your white papers yourself, or use our panel of experienced, knowledgeable writers, your topical industry information stands a greater chance of reaching decision-makers, since it delivers tangible value.
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In a world overflowing with email, websites and tweets, it can be a challenge for your customers to locate authoritative, well-researched and useful information. That’s where white papers come in. White papers represent credibility. They deliver facts, figures and intelligence, rather than marketing hype or opinion.
Top B2B Content Marketing Tactics in Use